Appendix 9655. Intent.

The purpose and intent of these regulations is to establish uniform sign regulations to:

A.

Preserve and enhance the unique character and visual appearance of the city;

B.

Assure proper expression through visual communications involving signs that are compatible with the character and environment of the community;

C.

Enhance the visual quality of the city's scenic highways;

D.

Promote fairness in competition and retain identity in the business community while recognizing the importance of well designed business signs;

E.

Recognize the integral part played by signs in the overall appearance of the city;

F.

Reduce possible traffic and safety hazards by prohibiting signs that are distracting to motorists;

G.

Recognize the function and importance of signs for businesses and the benefit of well designed business signs to the community as a whole;

H.

Provide guidance and direction for sign users and sign designers as to what constitutes appropriate signs in the city;

I.

Establish standards that will encourage business signs to be used for the purpose of business identification;

J.

Implement the goals of the city's general plan, with particular regard to developing a city that is visually attractive and to preserving and enhancing the visual quality of the community's streets and highways;

K.

Safeguard the life, health, property, and public welfare by regulating and controlling the design, quality of materials and construction, illumination, location and maintenance of all signs while providing functional flexibility and create an incentive to promote good design while trying to eliminate visual blight; and

L.

Support and promote viable businesses by allowing signage that provides adequate identification while also promoting and enhancing the quality of the visual environment of the city.

(Ord. No. 05-330, § 1, 5-11-2005; Ord. No. 06-340, § 1, 12-13-2006)